logo design + apparel design
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For this project, I was asked to redesign and update the Latino and Hispanic ERG logo at adidas. I initially proposed a full rebrand, but since we only had a few days before materials went to print, the team chose to move forward with an updated version instead. The original logo was outdated, used an old font, and no high-resolution file could be found, so I modernized the design while keeping its recognizable elements intact.
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Redesigned and updated logo
Illustrated and designed a t-shirt/sweater for Hispanic Heritage Month 2023
latino & hispanic
adidas erg
initial explorations
client direction
color exploration
Final design
HISPANIC HERITAGE MONTH 2023
APPAREL & POSTER
The group also needed a T-shirt design for Hispanic Heritage Month. The theme was “Our Roots,” so I illustrated a bouquet made up of the national flowers from all 21 Spanish-speaking countries. The design represented unity, culture, and the beauty of our shared roots.
