Adidas blog -
what to wear hiking when its hot
2025

We were asked to create an informative editorial that educated readers on what to wear while hiking in hot weather, using Terrex products styled on-model throughout. The piece needed to break down gear recommendations by category—tops, bottoms, shoes, and accessories—while seamlessly incorporating safety tips for staying cool and protected in the heat. The goal was to deliver a visually engaging and practical guide that left readers feeling prepared and confident for warm-weather hikes.

For the shoot, we steered away from the overused desert setting to convey heat and instead created a tropical-inspired set filled with lush greenery to bring the outdoors inside. We focused on evoking a high-humidity, tropical environment, with styling that reflected a hiker prepared for intense heat. A moss-covered white display pedestal served as a distinctive prop to highlight and pose the product in a clean yet natural way.

• Developed and executed the photo direction for the campaign

• Directed the photographer, set stylist, and talent on set to bring the creative vision to life

• Oversaw shot lists, styling, lighting, and framing to ensure visual consistency and brand alignment

• Led post-production image selection, provided detailed retouching feedback, and approved final asset delivery

• Collaborated with adidas’ in-house studio to adapt imagery for use across digital environments

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