Adidas
adicolor
2025

The shoot extended the adicolor franchise by capturing the cast within a studio environment. Our task was to match it as closely as possible so that our set of images felt like a seamless extension of the global campaign, maintaining the signature adicolor aesthetic. It covered full-body looks, product details, and expressive portraits. It highlighted the cast’s distinct personalities and showcased styling that felt authentic and personable while remaining innately adidas.

The shoot needed to follow a previously established creative direction set in the global campaign. Post-treatment incorporated a selective blur to ensure product recognition while applying subtle reverse vignetting for added depth.

• Developed and executed the photo direction for the campaign to match the adidas global direction

• Directed photographer, stylist, and talent on set

• Oversaw shot lists, styling, lighting, and framing for brand consistency

• Managed post-production: image selects, retouching feedback, and final approvals

• Designed digital assets from captured imagery, collaborating with adidas writers to adapt for multiple channels

website, app, email, social media, banners, performance marketing, retail stores