
Adidas
adicolor
2025
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The shoot extended the adicolor franchise by capturing the cast within a studio environment. Our task was to match it as closely as possible so that our set of images felt like a seamless extension of the global campaign, maintaining the signature adicolor aesthetic. It covered full-body looks, product details, and expressive portraits. It highlighted the cast’s distinct personalities and showcased styling that felt authentic and personable while remaining innately adidas.
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The shoot needed to follow a previously established creative direction set in the global campaign. Post-treatment incorporated a selective blur to ensure product recognition while applying subtle reverse vignetting for added depth.
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Developed and executed the photo direction for the campaign to match global direction
Directed the photographer, set stylist, and talent on set to bring the creative vision to life
Oversaw shot lists, styling, lighting, and framing to ensure visual consistency and brand alignment
Led post-production image selection, provided detailed retouching feedback, and approved final asset delivery
Designed digital assets using the images we captured, working closely with adidas’ writers to adapt them for use across various digital environments.
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website, app, email, social media, banners, performance marketing, retail stores