Adidas
adicolor
2025

  • The shoot extended the adicolor franchise by capturing the cast within a studio environment. Our task was to match it as closely as possible so that our set of images felt like a seamless extension of the global campaign, maintaining the signature adicolor aesthetic. It covered full-body looks, product details, and expressive portraits. It highlighted the cast’s distinct personalities and showcased styling that felt authentic and personable while remaining innately adidas.

  • The shoot needed to follow a previously established creative direction set in the global campaign. Post-treatment incorporated a selective blur to ensure product recognition while applying subtle reverse vignetting for added depth.

    • Developed and executed the photo direction for the campaign to match global direction

    • Directed the photographer, set stylist, and talent on set to bring the creative vision to life

    • Oversaw shot lists, styling, lighting, and framing to ensure visual consistency and brand alignment

    • Led post-production image selection, provided detailed retouching feedback, and approved final asset delivery

    • Designed digital assets using the images we captured, working closely with adidas’ writers to adapt them for use across various digital environments.

  • website, app, email, social media, banners, performance marketing, retail stores

Visual Summary

film shots

social placements

adidas dot com

THE TEAM

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