Art direction + photoshoot + digital design
Adidas
adicolor
2025
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The shoot extended the adicolor franchise by capturing the cast within a studio environment. Our task was to match it as closely as possible so that our set of images felt like a seamless extension of the global campaign, maintaining the signature adicolor aesthetic. It covered full-body looks, product details, and expressive portraits. It highlighted the cast’s distinct personalities and showcased styling that felt authentic and personable while remaining innately adidas.
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The shoot needed to follow a previously established creative direction set in the global campaign. Post-treatment incorporated a selective blur to ensure product recognition while applying subtle reverse vignetting for added depth.
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Developed and executed the photo direction for the campaign to match the adidas global direction
Directed photographer, stylist, and talent on set
Oversaw shot lists, styling, lighting, and framing for brand consistency
Managed post-production: image selects, retouching feedback, and final approvals
Designed digital assets from captured imagery, collaborating with adidas writers to adapt for multiple channels
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website, app, email, social media, banners, performance marketing, retail stores
Visual Summary
film shots
social placements
adidas dot com
